How US Patriot Steel Uses Rainmaker™ to Capture and Reignite Revenue Opportunities at Scale
Success Story: AI Voice Automation for Steel Building Manufacturers
Rainmaker™ Receptionist + Rainmaker™ Sales Caller + CRM Integrations
AI Voice Automation Transforms Lead Capture and Re-Engagement for a Steel Building Manufacturer
For manufacturers selling high-ticket, custom steel buildings, speed, persistence, and follow-up consistency directly impact revenue. US Patriot Steel, a leading manufacturer of steel buildings, needed a way to capture inbound demand around the clock and requalify thousands of older leads that traditional sales processes could no longer scale.
By deploying Rainmaker™ Receptionist on their website and Rainmaker™ Sales Caller for outbound requalification, US Patriot Steel unlocked a new, automated revenue engine that works 24/7 and integrates directly with their CRM.
The result: over 50 qualified sales opportunities created to date with significant revenue impact.
The Challenge: Missed Inbound Demand and Stale Lead Lists
Like many manufacturers, US Patriot Steel faced two compounding problems:
Inbound Leads Outside Business Hours
Prospective buyers researching steel buildings often browse evenings and weekends. Traditional web forms created delays, lost intent, and inconsistent follow-up.
Thousands of Older Leads Sitting Idle
Their CRM contained a large backlog of previously unworked or stalled leads. Manually calling and requalifying these contacts was time-consuming, inconsistent, and costly for human sales teams.
US Patriot Steel needed a solution that could:
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Engage inbound prospects immediately
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Requalify old leads at scale
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Route real opportunities directly into their CRM
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Operate without adding headcount
The Solution: Rainmaker™ Receptionist + Rainmaker™ Sales Caller
24/7 AI Voice Receptionist on the Website
US Patriot Steel implemented Rainmaker™ Receptionist as a web-based AI voice receptionist embedded directly on their website.
Instead of filling out a form, visitors can immediately speak with an AI agent that:
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Answers questions about steel buildings
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Captures contact information
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Qualifies buyer intent
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Identifies project timelines and requirements
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Creates opportunities in real time
This ensures they never miss a lead, regardless of when a prospect visits the site.
Learn more about how this works here:
https://wurkzen.com/rainmaker-receptionist/
AI Sales Caller Requalifying Old Leads at Scale
To unlock hidden value in their CRM, US Patriot Steel deployed Rainmaker™ Sales Caller to requalify older lead lists.
The AI Voice Caller:
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Calls leads automatically
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Re-engages dormant prospects
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Asks structured qualification questions
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Detects renewed buying intent
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Flags real opportunities for sales follow-up
This approach allowed US Patriot Steel to turn previously cold data into new, sales-ready opportunities without manual dialing.
Learn more here:
https://wurkzen.com/rainmaker-sales-caller/
Results: 50+ Qualified Opportunities with Real Revenue Impact
Measurable Business Outcomes
Since implementing Rainmaker™, US Patriot Steel has achieved:
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50+ qualified sales opportunities captured
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Faster response times for inbound website visitors
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Recovered revenue from previously stalled leads
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Increased sales efficiency without hiring additional staff
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Consistent qualification standards across inbound and outbound conversations
This is a clear example of agentic voice AI driving real pipeline growth for manufacturers.
Custom CRM Integration with Real-Time Webhooks
Seamless Opportunity Delivery into the CRM
US Patriot Steel uses a custom CRM integration that sends webhooks from Rainmaker™ directly into their CRM whenever a new opportunity is identified.
This means:
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No manual data entry
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No lead loss between systems
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Immediate visibility for sales teams
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Clean handoff from AI to human reps
Rainmaker™ becomes a fully integrated extension of their sales operation, not a disconnected tool.
Learn more about Rainmaker™ integrations here:
https://wurkzen.com/integrations/
What’s Next: Evergreen Sales Caller Campaigns
Moving from Manual Uploads to Continuous Automation
Today, US Patriot Steel manually uploads lead lists for Sales Caller campaigns. The next phase of their deployment will include a tighter CRM integration that keeps campaigns evergreen.
Planned enhancements include:
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Automatic syncing of new and aging leads
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Continuous outbound requalification
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Dynamic campaign triggers based on CRM activity
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Fully automated sales pipeline hygiene
This evolution will allow Rainmaker™ to operate as a self-sustaining AI SDR layer for their manufacturing sales team.
Why This Matters for Steel Building Manufacturers
AI Voice Automation Built for High-Value Sales Cycles
For manufacturers selling complex, high-ticket products like steel buildings, Rainmaker™ delivers:
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24/7 AI voice receptionist for inbound demand
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Scalable outbound requalification with AI Sales Caller
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Enterprise-grade CRM integrations
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Lower operating expenses
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Higher lead conversion efficiency
This is not experimental AI. This is enterprise voice automation producing real revenue outcomes.
About Rainmaker™
Rainmaker™ is Wurkzen’s enterprise-grade agentic voice AI platform, designed to automate inbound and outbound phone conversations across sales, qualification, and customer engagement.
Learn how Rainmaker™ works:
https://wurkzen.com/howitworks/
Explore pricing and deployment options:
https://wurkzen.com/pricing/
Get started with Rainmaker™:
https://wurkzen.com/getstarted/
